eCommerce Paid Ads Calculator

Before you throw another dollar into Facebook or TikTok ads…
Find out exactly what it takes to turn your ad budget into real revenue.

Our eCommerce Paid Ads Campaign Calculator helps you estimate exactly how much you need to invest in ads to hit your sales goals.

Start planning smarter ad campaigns today — try the calculator now and take control of your paid marketing strategy.

eCommerce Advertising ROI Calculator

🥑 eCommerce Ad Calculator

Input Parameters
Sales target (€)
i
The total revenue you aim to generate from your advertising campaign.
Product price/Average basket size (€)
i
The average amount a customer spends in a single transaction.
Conversion visitor to purchase (%)
i
The percentage of website visitors who complete a purchase.
Click-through-rate from ad to visitor (CTR) (%)
i
The percentage of people who click on your ad after seeing it.
Cost per 1k impressions (CPM) (€)
i
The cost to show your ad 1,000 times on a platform.
Results
Total customers to reach target
i
The number of customers needed to achieve your sales target.
200.00
Total website visitors to reach target
i
The number of visitors your website needs based on your conversion rate.
5,000.00
Total ad impressions to reach target
i
The number of times your ad needs to be shown based on your CTR.
166,667.00
Total ad cost
i
The estimated total cost of your advertising campaign.
€8,333.35
Cost-per-conversion (CAC)
i
The average cost to acquire one customer through your advertising.
€41.67
Return on Ad Spend (ROAS)
i
The revenue generated for each euro spent on advertising. Higher is better.
1.20

Understanding Your Results

This calculator helps you estimate the advertising resources needed to achieve your sales target:

  • Total Customers: The number of customers needed to reach your sales target based on your average order value.
  • Total Website Visitors: The number of visitors your website needs based on your conversion rate.
  • Total Ad Impressions: The number of ad views needed based on your click-through rate.
  • Total Ad Cost: The estimated cost of your advertising campaign based on your CPM.
  • Cost-per-conversion (CAC): The average cost to acquire one customer.
  • Return on Ad Spend (ROAS): For every euro spent on ads, how many euros you get back in revenue.

Metrics Analysis

Conversion Rate (4%): Good - The average eCommerce conversion rate is 1-3%, so 4% is above average.

CTR (3%): Good - The average CTR for display ads is 0.1-1%, so 3% is excellent.

CPM (€50): Normal - CPMs typically range from €5-€50 depending on platform and targeting.

CAC (€41.67): Normal - This is reasonable if your product price is €50, giving you a CAC:LTV ratio of about 1:1.2.

ROAS (1.20): Below Target - A healthy ROAS is typically 3:1 or higher. Your current ROAS means you're getting €1.20 in revenue for every €1 spent on ads.

Stop wasting money on ads. Start getting real results.

We can help improve your advertising with our creative framework.