Free Meta Ads
Profit Calculator
Most stores don't lose money on Facebook and Instagram ads because of bad creative — they lose it because the numbers never added up in the first place.
Plug in your real figures below: what your product sells for, what it costs you and how your ads and website perform. In a few seconds you'll see what a customer really costs you, whether you keep a profit, and exactly which lever to pull next.
Just the math.
Drop in your numbers and see, instantly, what a customer really costs you and whether you keep a profit.
Your numbers
CPM is what it costs to show your ad to 1,000 people. It jumps during the holidays (Nov–Dec) and in crowded niches, because everyone is bidding at once.
What a typical customer spends in one order.
Product, shipping, packaging and payment fees — everything to fulfil one order.
Typical coupon or promo. Leave 0 if none.
Of people who see your ad, how many click it?
Of people who visit your site, how many buy?
Your result
What to do next
Good ads can't fix bad math.
Get your numbers right first — then scale with confidence.