PROTOS
Healthy Snacks
Social Media Management & Influencer Marketing & Newsletter Marketing
PROTOS is an online shop for healthy snacks in the USA, which are created by food pros and endorsed by dietitians. We helped PROTOS create its branding and marketing strategy. reaching its target audience online and increasing sales by managing its social media. influencer marketing and newsletter.
Project started June 2022 - September 2022
Our Tasks:
Social Media Marketing
Monthly posts on Instagram and Facebook with the automatic scheduling platform “Later”
Creation of social media and influencer marketing strategy
Creation of a content calendar with relevant themes
Professional hashtag search with a marketing program
Creation of social media graphs on “Canva”
Creation of copywriting for post captions
Community management (replying to messages + comments) on all social media accounts
Instagram engagement, to grow the following by +200 followers per month
A monthly report of all KPIs of the Instagram account
Instagram Marketing
Analysis of company and target audience. Research of competition and niche.
The search for influencers in the right niche on Instagram / Tik Tok
Outreach per e-mail and direct message to influencers
Creation of product portfolio PDF (to attach to the reach outs)
Creation and sending of the briefing with posting dates
Reviewing and monitoring influencer postings
Professional hashtag search with a marketing program
UGC: Delivery of video and photo content created by the influencer for paid ads and social media
Detailed monthly Analysis of influencer marketing and creation of KPI list
Newsletter Marketing
Creation of email marketing strategy and strategy on how to grow the e-mail list
Creation of newsletter themes calendar
Creation of topics with an analysis of the market and the target group
Creation of newsletter graphics
Creation of copywriting for newsletter
Creation of newsletters with Omnisend
A monthly report with sales figures and an analysis of the newsletter campaign
