SHISHI CHÉRIE
Premium Corean Cosmetic
Social Media Management & Influencer Marketing
SHISHI CHÉRIE is an online boutique from Germany for premium natural cosmetics and make-up highlights from Asia, which are difficult to find in Europe. We help SHISHI CHÉRIE to get its brand message out in the DACH market, reach its target audience online and increase sales by managing its social media and influencer marketing.
Project start October 2021 - ongoing (+ 14 months)
Our Tasks:
Social Media Marketing
Monthly posts on Instagram, Facebook, and Pinterest with the automatic scheduling platform “Later”
Creation of social media and influencer marketing strategy
Creation of a content calendar with relevant themes
Professional hashtag search with a marketing program
Creation of social media graphs on “Canva”
Creation of copywriting for post captions
Community management (replying to messages + comments) on all social media accounts
Instagram engagement, to grow the following by +50 followers per month
A monthly report of all KPIs of the Instagram account
Influencer Marketing
Analysis of company and target audience. Research of competition and niche.
The search for influencers in the right niche on Instagram / Tik Tok
Outreach per e-mail and direct message to influencers
Creation of product portfolio PDF (to attach to the reach outs)
Creation and sending of the briefing with posting dates
Reviewing and monitoring influencer postings
Professional hashtag search with a marketing program
UGC: Delivery of video and photo content created by the influencer for paid ads and social media
Detailed monthly Analysis of influencer marketing and creation of a KPI list
