SWISS FX CBD is a leading European CBD brand that sells CBD oils, CBD skincare, and CBD for animals products, their hemp plants are grown in Swiss agriculture according to Bio-Suisse guidelines. We helped SWISS FX CBD create its branding and marketing strategy. reaching its target audience in the DACH market and increasing sales by managing its social media. influencer marketing and newsletter.

SWISS FX CBD

PREMIUM CBD PRODUCTS

Social Media Management & Influencer Marketing & UGC Content Creation & Newsletter Marketing

Project started April 2020 - ongoing

Our Tasks:

Social Media Marketing

  • Monthly posts on Instagram, Facebook, and Tik Tok with the automatic scheduling platform “Later”

  • Creation of social media and influencer marketing strategy

  • Creation of a content calendar with relevant themes

  • Professional hashtag search with a marketing program

  • Creation of social media graphs on “Canva”

  • Creation of copywriting for post captions 

  • Community management (replying to messages + comments) on all social media accounts

  • Instagram engagement, to grow the following by +200 followers per month

  • A monthly report of all KPIs of the Instagram account

Influencer Marketing

  • Analysis of company and target audience. Research of competition and niche.

  • The search for influencers in the right niche on Instagram / TikTok

  • Outreach per e-mail and direct message to influencers

  • Creation of product portfolio PDF (to attach to the reach outs)

  • Creation and sending of the briefing with posting dates

  • Reviewing and monitoring influencer postings

  • UGC: Delivery of video and photo content created by the influencer for paid ads and social media

  • Detailed monthly Analysis of influencer marketing and creation of KPI list

UGC Content Creation

  • Analysis of company and target audience. Research of competition and niche.

  • The search for content creators in the right niche on Instagram / TikTok

  • Outreach per e-mail and direct message to content creators

  • Creation and sending of themes, video scripts and briefing to content creators

  • Editing videos and adding subtitles to videos created by the content creators

  • Reposting video content created by the influencer on social media

Newsletter Marketing

  • Creation of email marketing strategy and strategy on how to grow the e-mail list

  • Creation of newsletter themes calendar

  • Creation of topics with an analysis of the market and the target group

  • Creation of newsletter graphics

  • Creation of copywriting for newsletter

  • Creation of newsletters with Omnisend

  • A monthly report with sales figures and an analysis of the newsletter campaign

Influencer Marketing

  • We worked with over 1000 influencers in the DACH market for collaborations on Tik Tok and Instagram.

  • We have worked with influencers in the beauty, animal, fitness, health, nutrition, and yoga niche.

  • We worked with mainly micro and nano influencers, and we signed up for an affiliate program.

  • We have also done several paid deals with big influencers with over 100.000 followers.

We managed to reach 1.9 M views using influencers on TikTok

We have created a pool of 150 long-term affiliate influencers that are promoting our products on a regular basis. They just get paid through the affiliate program and post on a monthly basis. They are bringing a constant stream of income, increasing brand awareness, providing social proof, and leaving a review.

Since this brand cannot run any ads (it’s forbidden for CBD brands) their main promotion channel is influencer marketing and affiliate marketing.

User Generated Content Creation

Instagram Reels

Tik Tok

Working with SWISS FX we created User Generated Video Content (UGC) to post on Instagram and Tik Tok. The videos are created by a paid content creator in the target group that is trying the SWISS FX CBD products and sharing her experience. We wrote her scripts and we edited the videos ourselves to make sure we deliver good quality.

These videos are created by influencers and posted on Tik Tok and Instagram. It is real and authentic content that the potential customer trust. The great advantage is that you can use the video content for both, Instagram and Tik Tok and that you reach a much wider audience than just posting photos or graphs since video posts are pushed by Instagram and Tik Tok only allows video posts.

Usually, we would use the best-performing User Generated Video Content (UGC) to run paid ads on Instagram and Tik Tok and increase the reach and drive conversions. But unfortunately, it is not possible for CBD brands to run paid ads since Instagram and Tik Tok forbid it.

Next

Skincare Brand